Sbe announced Chadi Farhat as Chief Operating Officer of the Middle East and Europe
New York City – 31 August 2017 –
Lifestyle hospitality operator Sbe named Chadi Farhat as Chief Operating Officer of the Middle East & Europe – transitioning out of his current role at the company as Chief Commercial Officer. With a hotel in Istanbul, three in London, and one opening in Doha this fall, the Middle East and European markets play a significant role in Sbe’s portfolio with even more opportunity for growth. In his new position, Chadi will focus on Sbe’s hotel portfolio expansion, overseeing the operations of current and future hotels as well as strengthening owner relationships. This new executive position plays a critical role within the recently assembled leadership team at Sbe.
Prior to this role, Chadi was the Chief Commercial Officer at Morgans Hotel Group (MHG), where he continued on in the role after the company was acquired by Sbe in late 2016. As CCO, he was responsible for guiding and supporting all the revenue processes globally and leading the strategy for driving profitable revenue growth through e-Commerce and revenue management. At the same time, as Interim Chief Operating Officer, Chadi was responsible for the general operation and financial performance of MHG. Chadi oversaw the company’s operations, food and beverage, sales, revenue management, eCommerce and digital marketing teams. Chadi also served as Chief Revenue Officer, where he integrated and aligned the functions of revenue management, sales, e-Commerce and Digital Marketing into a succinct distribution platform that has helped drive a cohesive strategy for the company and positioned MHG for future growth.
Chadi earned his MBA from Johns Hopkins University and his BA in Hospitality and Tourism Management from Notre Dame University in Beirut, Lebanon. Chadi is a frequent guest lecturer at New York University’s Center for Hospitality Industry Studies and Cornell University as well as a guest speaker at various Revenue Management and Distribution conferences.