New Ascend Collection Marketing Message Puts Focus on Guests
Upscale Portfolio Signs 13 New Members
LAS VEGAS, May 17, 2012 /PRNewswire/ –?The Ascend Collection membership program from Choice Hotels International, Inc. (NYSE: CHH) unveiled a bright new look today at the company’s annual conference in Las Vegas.
(Photo:? http://photos.prnewswire.com/prnh/20120517/PH06804 )
“Let the destination reach you,” the tagline invites. The new message: “Ascend Collection is all about going native when you travel.” Images have energy, creating a sense of place and immersing the guest in all that the destination has to offer.
The new creative, from the website to property collateral, highlights a key differentiator for this upscale portfolio of indepe…