Spa trends 2014 – Healthy hotels 2.0
Spafinder Wellness 365?,?the world?s leading resource for feeling good and living well all year round, today?released its 11th?annual trends report?of the top 10 spa and wellness trends spanning the globe, focusing on?where, why and how people will spa, exercise and “get their wellness on” in the year ahead.??
Spafinder Wellness 365 provides an in-depth look at forecasting the most significant global trends that will impact the hospitality, spa and wellness industry, as well as consumers in 2014. Developed by a team of research analysts, editors and industry experts, the report is based on ongoing surveys of the 20,000-plus spa, wellness and beauty providers in the Spafinder Wellness 365 network. Additionally, the company?s research and editorial teams?joined this year by industry veteran, Mia Kyricos, the company?s new chief brand officer?conducted extensive analysis of current market research, interviewed thousands of travel agents, surveyed hundreds of thousands of consumers, plus, visited spa and wellness locations across the globe.
?This is a landmark year for consumers and the industry, as wellness takes on new dimensions and becomes a key ingredient in travel and technology; spas help people face life challenges; and new fitness and beauty trends help us all be healthier,? shares Susie Ellis, president of Spafinder Wellness, Inc.? ?This year?s trends report encompasses our brand mission, inspiring people to lead their best life 365 days a year.?
The top 10 global spa and wellness trends for 2014 are:
1. HEALTHY HOTELS 2.0
In 2013, we explored how many hotels were on a health kick re-branding around wellness. In 2014 ?Healthy Hotels? becomes a megatrend fulfilling the profound human need for restorative travel and helping people stay well on the road. Look for hotels to move from healthy as a marketing differentiator to deeper, more multi-faceted, inspired and comprehensive programming.
Check out?Wyndham?s TRYP Hotels (Europe and Latin America), which offer everything one needs to workout.?
2. WIRED WELLNESS
For some, connecting the words ?wired and wellness? is counterintuitive, especially as we are tethered to mobile phones, computers and tablets every waking minute. It turns out we can actually turn our wired lives into a wellness tool. Today there are hundreds of fitness apps out there to help you get in shape, get healthy and keep your fitness goals on track.
Check out apps like Protogeo?s Move and Strava Run to help make your New Year resolutions a reality.
3. HOT SPRINGS HEAT UP
Bathing in hot springs may be the oldest ?spa? experience in the world, even predating Roman times, but it is also incredibly on trend in 2014. There has never been a hotter moment for thermal springs, with more and more people seeking out this affordable, social, beneficial and natural therapeutic spa experience. With hot springs existing in virtually every corner of the world, governments and developers alike have taken notice and are funding hundreds of new, exciting projects around the globe.
Check out China?s Mission Hills Resort, located within the volcanic region of exotic Hainan Island; it boasts the biggest spa in the world and features an impressive 168 pools.
4. SUSPENDING GRAVITY
A distinct ?suspending gravity? or ?floating? trend is rising as people have an increased psychological and physical desire to disconnect from our hyper-connected society. We are seeing more weightless stress?and mind-melting flotation tanks, chambers and pools at spas. On the fitness front, there is a global craze for aerial and anti-gravity classes and yoga, along with new equipment like anti-gravity treadmills.
Check out Amangiri?s Aman Spa in Utah, which has a vast flotation chamber, built into a canyon cave, packed with Dead Sea salts and combining color therapy.
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