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New Ascend Collection Marketing Message Puts Focus on Guests

Profile Photo By: H L
May 17, 2012

New Ascend Collection Marketing Message Puts Focus on Guests

Upscale Portfolio Signs 13 New Members

LAS VEGAS, May 17, 2012 /PRNewswire/ –?The Ascend Collection membership program from Choice Hotels International, Inc. (NYSE: CHH) unveiled a bright new look today at the company’s annual conference in Las Vegas.

(Photo:? http://photos.prnewswire.com/prnh/20120517/PH06804 )

“Let the destination reach you,” the tagline invites. The new message: “Ascend Collection is all about going native when you travel.” Images have energy, creating a sense of place and immersing the guest in all that the destination has to offer.

The new creative, from the website to property collateral, highlights a key differentiator for this upscale portfolio of indepe…

Source: Choice Hotels International

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